Brandie Malay - TV Reel (New Reel Coming Soon)

Tips for selling

Many people are coming out from hibernation and choosing to sell their homes which is great! Don't be afraid. There are buyers out there and rates are low. As a seller you need to follow some simple, yet crucial, rules. Each week I will provide MUST BE KNOWN AND FOLLOWED TIPS! This week is...


I cannot possibly stress enough how critical it is to price your home APPROPRIATELY. I put that word in all caps because (believe it or not) some homeowners still believe their home is worth more than the comparable sales show. No one is going to beat the market. No one. I just had an appointment the other day with some nice folks who were "disappointed" in my suggested list price. Even though when we met, they said "we want you to give it to us straight". Which I did. But sometimes when sellers are faced with the facts, they don't want to believe them. I don't set the market. Buyers do. I never sugar-coat the numbers and information as it doesn't do anybody any good. Buyers these days are fairly savvy and have most likely been looking for a while and have seen just about all the inventory out there that meets their needs. So when sellers first put their home on the market, this is the most valuable time EVER. If you are over-priced, they will know it and all you are doing is helping your neighbor get their home sold. My suggestion is this...look at truly comparable homes in your specific neighborhood that have closed in the last 90 days. Take what those homes sold for and price just below those figures. Create value. Buyers need to perceive your home as a VALUE. Otherwise, they will not buy. Plain and simple.

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